#APPLE PRODUCT IMPROVED SINCE JONY IVE SOFTWARE#

He would stroll in, take a brief look at the product and leave again. Jobs would come down regularly, actually look at the products, discuss minutiae with Ive and give him some direction.Ĭook, on the other hand had no real feeling for what Ive and the team were doing, according to the book. He is a great designer, but he is a designer, not a team leader, first and foremost, and he needed the hands-on that Jobs had with the design department.Ĭook didn't really care about the design side, oh, it was important and Ive got a lot of what he wanted and needed, but the camaraderie was missing. He wanted the role and took it on, but was soon over his head. The firm is still recovering from those mistakes, with less svelte new hardware releases that offer the features customers have demanded.

#APPLE PRODUCT IMPROVED SINCE JONY IVE SOFTWARE#

But the short version is that Cook erred in letting Ive take over software design and become a manager, and his overly-thin, form-over-function designs held back Apple for years. Those interested in this part of Apple’s history should read After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul by Tripp Mickle. Ive was a close friend and confidante of Jobs, but his relationship with Cook has icy and distant at best. Apparently, Apple’s contract with LoveFrom was up for renewal and it declined to do so, despite an earlier pledge to work with Ive “long into the future.” The New York Times reports that Apple has severed ties with Ive and his new company, LoveFrom, which Ive founded in 2019 when he stepped away from day-to-day work at Apple to consult with the company to the tune of $100 million. Left unsaid: Cook cannot stand Ive and he was unable to work with him in the wake of co-founder Steve Jobs’ death. “Jony is a singular figure in the design world, and his role in Apple’s revival cannot be overstated,” Apple CEO Tim Cook said in a statement. Source: AppleĪpple has had it with Jony Ive, and it has walked away from its 30-year relationship with the one-time design darling. Tim Cook feigns interest in Jony Ive at the September 2018 iPhone XR launch.

Apple product improved since jony ive